Old Spice is like Oldsmobile… someone drives/uses them, but it certainly isn’t you or anyone you would consider having drinks with… right… Their new campaign featuring a hot man speaking only to WOMEN in a pseudo “romance novelish” series of scenes offering women tickets to “that thing you love” which quickly turn into diamonds is hysterical! This product truly suffered from being “out of style” and pigeon holded as something your Dad used that someone always gave him along with Soap on a Rope for Christmas. It was definitely not HOT or Modern! Continue Reading
Much of the advertising we see on a daily basis does nothing to enrich our lives and provides us with little more than a temporary distraction 80% of the time. Marketers rely heavily on your need to purchase a product or service and simply work to point you in the direction of their offering, but every now and then, you get a glimpse of something more… and that is what I went on the hunt for today… here are some of the delightful ideas I found that illustrate how Marketing can cross over into creativity and entertainment…
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As I explore the possibilities of the new media I am amazed by its potential. I’ve tweeted over 10,000 tweets in the past year and have over 5,000 twitter followers .. which has been a blast. Twitter is like Breaking News on crack. If you are on twitter, or checking twitter the moment something important happens in the world, you are instantly aware – no need to wait till the evening news, or till you get a coffee break and check cnn.com. That is, if you are following the right people, in many parts of the world, who are well connected and like to RT (Re-Tweet) useful news and information… but in the midst of using the tool to my purpose (connection, news, film groups, events) I happen to have lost many of my real life friends and co-workers (not LOST as in we never speak.. LOST as in they choose NOT to follow me on twitter because I “tweet too much”.) Go Figure! LOL
Most of them seem to hold the belief that the media was mainly meant to convey the kind of daily prattle you might text to a small group of buddies now and then. “Going to be at Townie Bar tonight, who wants to come by and meet me?” , “Hoodies are on sale at the Old Navy on Main Street..” – that sort of thing. To be honest, I am rather exclusive when it comes to letting people know where I am and inviting people to join me out or keep tabs on me and though I play with the GPS apps on my iphone alot, I am pretty sure that I don’t want to be the story that will be on the news soon about the chick who tweeted all her where abouts and was stalked and killed by a follower… That having been said, I do play Foursquare, a game where you check in everywhere you go and earn badges or become the Mayor of said places.. but I always check in after I have already left the location, as a stalker prevention method. So back to these Twitter Snobs.. I wonder… Are there sets of people using twitter completely differently.. and is there a right way and a wrong way, as they propose? I, of course, like everyone else am annoyed by the spammers who DM you about getting more followers or buying some herbal drink from Trump Enterprises.. LOL.. but I doubt those tweeple are real people anyway…
A friend recently commented that my making a facebook fan page for myself made him feel like facebook was turning into MySpace.. of course this friend is a kid just out of college and we all know that they remember the days when facebook was simply a “we went or are going to the same school” dating service… (come on, you know its true). The founder has been very smart in realizing the tool allows for business connections to be made in a non-invasive manner and the powerful matrix allows content to rise quickly from obscurity to super fame in under a day through “sharing”.Think about Susan Boyles.. right now some sort of Metal Rooster is trending on popular videos.. it really is a marketing tool, whether you like it or not.. anytime over a billion consumers GIVE someone their data willingly, the founder would be a fool not to use that information to his best advantage. So sorry facebook snobs, but the media is too big NOT to be a marketing machine at this point.. it just wouldn’t make sense..
On the side of keeping in exclusive, I created my fan page because my friends page is shared mainly with people I have met in person and at 197 of those, I am still rather careful. I know there are others who have thousands of “friends” on their facebooks and you know that they simply add anyone and everyone… but you won’t find me snobbing on them.. they are using it to their purpose and not mine.
As for MySpace.. I think it’s main failing was in the lack of ease of use. Alot of people criticized it for a lot of other reasons, but it simply was not easy to use, add to and it was hardly mashable, even now, if you have a wordpress or other blog system, you are hard pressed to get your myspace to integrate.. where as twitter and facebook to a degree are mashable in a hundred ways with ease..
I am rambling here… but let me know what you think. How do you use “Social Media” and what are your pet peeves about how others use it?
You guys, I have to apologize for my reticence. I have been so busy these past few weeks that I have not been communicating on my blog. I am now in Los Angeles and loving it. Getting settled and visiting all my old haunts has been great. I still have a lot of places to visit and a lot of people to see, but I have been putting most of my energy into finding my new gig. The truth is that this time I really don’t want to settle. Continue Reading
Honestly when you work as an in-house design team – no matter how fun or rockin your job is, every now and then.. you know.. you feel that little pang of the GD Nazi regime! This is hysterical, but if you are a GD or in Marketing, you will HOWL!
Proof positive that women are needed in the high paid and competitive world of consumer advertising….
I can see the ad exec pitching this idea now… then she leaps into the air ninja style, with the pad in hand and BLOCKS the massive leak.. soaking up every last drop… she lands on her feet and her friend strokes the pad lightly and smiles as she realizes the pad is totally dry….. surely this will sell more pads!
The idea was certainly a unique one. Although Jerry’s character on Seinfeld was clearly a MAC man – his real life counterpart loves MONEY! Hey, who the heck doesn’t! I love Bill Gates much more after seeing him in this off-the-wall advertising stunt. Thinking outside the box… well, perhaps, but maybe not that far outside next time, boys!
Because I really appreciate good marketing! I love humor in advertising, it is a gift that allows the consumer to feel as though you have given them something back in return for their valuable time.
Old Spice is like Oldsmobile… someone drives/uses them, but it certainly isn’t you or anyone you would consider having drinks with… right… Their new campaign featuring a hot man speaking only to WOMEN in a pseudo “romance novelish” series of scenes offering women tickets to “that thing you love” which quickly turn into diamonds is hysterical! This product truly suffered from being “out of style” and pigeon holded as something your Dad used that someone always gave him along with Soap on a Rope for Christmas. It was definitely not HOT or Modern! Continue Reading
This is hysterical, but if you are a GD or in Marketing, you will HOWL!
silly
Fornarina has picked Toki up for their new collection.
