This is why I adore the internet. Here is a guy without a lot of options, in the projects, his sister is almost raped and when he is interviewed by the local media, he is so lively and quotable and captivating that the video makes the viral rounds, before the day is out some kids make a auto-tune version of his interview and the whole thing explodes bigger than the Old Spice Ads – next thing you know Antoine is getting a house, donations, people are clammering for a ringtone version of the song and buying t-shirts that quote him, he is all over twitter, facebook and youtube and all in a matter of weeks.

There is no perfect formula for events like these, but when they happen.. it’s like binary magic!

http://www.youtube.com/watch?v=hMtZfW2z9dw (the song)

or download it on itunes! http://itunes.apple.com/us/album/bed-intruder-song/id386478006

How about a t-shirt: http://www.zazzle.com/hide_yo_kids_dark_husband_tshirt-235886155965211391